Archive for the ‘Business’ Category

domain names – free advice on picking best one

Bajki dla dzieci

Picking right domain names for your business is critical for your online success. Here you have advices that can help you pick the best one.

First – you need to answer to yourself important question. Will the domain names be expected to be told and remembered or rather searched online. Lets explore both options:

  1. domain names told and remembered
    you need to keep it simple and easy to remember. You should rather avoid generic names and avoid dashes, dots and make it short. Watch out for all spelling errors. If you have company that does laundry in SmallVille and your company name and sign over the door is Grandma Bertha Dry Cleaning – make it
    Here you need to be especially careful about availability – lots of .com domains are taken, you usually have some variations left but they are not as easy to remember.
  2. domain names searched
    here generics are more ok. Also dividing with dashes, hyphens etc ok. Longer ones are ok as you can put more words there. With example above – make it rather Check for availability here as well. Lots are taken but you usually have some options.

More free domain names advices in next article that is coming soon. If you want to check hosting options and buying options – click here. Come back often!


Want to join my session and see me speak about online marketing?

In November I’ll join and speak on Internet Marketing Conference in Stockholm. I welcome you to join me there and see me there. Here is snippet from conference organizers:

Hear me speak at Internet Marketing ConferenceOver the past nine years, Internet Marketing Conference (IMC) has been held in eight North American and European cities. IMC has previously been held in New York, Vancouver, Las Vegas, Montreal, Berlin and Copenhagen. It has attracted many of the world’s top speakers in Internet marketing, web analytics, e-business, and online marketing optimization.
I’ll lead session titled: Ways to Optimize Online Marketing Investments Using Analytics Tools. It’s presentation of experience gathered and methodology used at hp.

You are very welcome to join me there!

Oprócz blogu o emarketingu mam też blog na temat bajek dla dzieci. Zaskoczony? Wcale się nie dziwię. Zapraszam!

Kliknij – Bajki na dobranoc dla dzieci!

Bajki dla dzieci – takie jak bajki disneya. Jako Tata dwóch wspaniałych chłopaków – wymyślałem bajki od dawna. Od jakiegoś czasu – publikuje je w Internecie. Są to bajki disneya, bajki terapeutyczne… Zapraszam!

hp at Cannes – interesting usage of blogs at hp

Interesting example of usage of blogs to support marketing activity of such company like Hewlett-Packard. Look at the HP Starring at Cannes – the big picture. Blog is supporting hp’s sponsorship support for Cannes festival. Blog is targeted at employees although some initial pages can be seen by general public.

Blog advertised hp involvement and creates positive spirited discussions around Cannes and hp role there. Interesting idea is to create competition on most active participation of employees in blog. This is good example of blog that even if created in such short term, tactical manner – can be good tool to create community and

How to say “I’m sorry” to Google

I used to use my blog as SEO (Search Engine Optimization) playground. I’ve written successful post with review of expedia as flight booking website and optimized it to get high ranking. I kept working on optimization until the moment that I overdid it. I disappeared from Google ranking almost totally. You can read about my experiences in my previous post. In this post you can read about my come-back.

Disappearing from Google was really bad experience. I really felt the power of SEO this way… Suddenly – the traffic and interest in my blog dropped 80%. That was serious blow that was really demotivating. I almost stopped writing posts and running the blog.

I’ve tried also to find way to get back to high ranking on Google. This wasn’t easy thing. However mighty Google allows to do it even for the ones that has went the wrong way of overoptimizing. There is Google form  where you can say “I’m sorry”. You need to acknowledge that:

  • Your site has violated Google’s quality guidelines in the past.
  • Your site no longer violates Google’s quality guidelines.
  • You have read and agree to abide by Google’s quality guidelines.

Then you have big entry form for your confession – what actions have led you to any penalties, and what corrective actions have been taken. And you have really lots of entry place for your confessions…. And only the righteous people can be reindexed. (Remember Ezekiel 25:17 quote from Pulp Fiction?).

Of course – you need to also correct the pages to remove overoptimization. This can be somehow tricky as you need to sometimes guess what made Google consider you as spammer of their index. The experience with 80% drop of traffic humbled me a lot so I’ve tried to remove all changes done recently and revert to previous version of the pages.

Then you have to prove you are owner of the site. You can do it by uploading file to the server or updating metadata on your homepage. Unfortunately I couldn’t do it on my wordpress account – wordpress doesn’t allow you to play with metadata and of course you cannot upload strangely named files to the servers.

So I was stuck at this point. With not much motivation for new posts that few people would see anyway. The good thing is that Google – after some time has reindexed my page and listed me again. I haven’t spoted exact timing of this but it looked like it was about 2-3 months.

Now it’s almost back to normal and traffic from Google is flowing into my site. It seems slightly lower than before the whole accident but the difference is not that big.

PS Is it only me or does this story indeed sounds like one from recovered alcoholic? 😉

Viral marketing – how to reach executive decision makers?

When we hear term viral marketing we often picture another clip that is so funny that everybody passes it to each other. Provided it contains marketing message (brand logo) – it’s viral campaign. And it can be indeed very successful. I’m sure most of you have already seen Berlitz ad about German coastguard (What are you sinking about?).

The problem starts when you enter B2B space. Also – if you want to target higher in the ranks – these busy managers and executives are less and less likely to pass on fun emails. Is it then at all possible to reach them with viral campaign?

Here is my idea. How about sponsoring valuable white paper or industry analysis and survey? If you are webmarketing agency and you sponsor good and complete survey analysing online market in all European countries – I will be happy to get it and I will pass it on to my colleagues and co-workers. Benefits are big:

  • you are sure you reach right target (provided you choose your study topic well)
  • customers are more open for your message – they got it recommended from their trusted sources (co-workers and colleagues)
  • well chosen topic of study can be call-to-action as well
  • you establish your company as expert in field

If you have good white paper and analysis of European online market – status and trends – pass it to me. All your comments are also welcome.