hp at Cannes – interesting usage of blogs at hp

Interesting example of usage of blogs to support marketing activity of such company like Hewlett-Packard. Look at the HP Starring at Cannes – the big picture. Blog is supporting hp’s sponsorship support for Cannes festival. Blog is targeted at employees although some initial pages can be seen by general public.

Blog advertised hp involvement and creates positive spirited discussions around Cannes and hp role there. Interesting idea is to create competition on most active participation of employees in blog. This is good example of blog that even if created in such short term, tactical manner – can be good tool to create community and